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MISSION PIXEL GLOW
ROLE
UX
I was closely involved from the outset, leading stakeholder interviews using Miro with teams from Sales and Customer Success.
Based on these insights, I conducted interviews with key customers across small, medium, and large organizations.
This research clearly highlighted users’ core needs: clarity, modernity, and ease of use.
UI
The initial UI phase focused on aligning the product with current software design trends while empathizing with users through thoughtful choices in color, typography, and overall aesthetics.
Several design iterations were conducted before finalizing the new visual direction.
IMPACT
June 2022 - Closed Beta
32 users
1:1 interviews with 8 customers
Positive outcomes: Clear, modern, easily monitoring of candidates, status change, filters & customization.
December 2022
80 MAU from 60 companies
4 major pages live with customers
June 2023
Closed Beta - 500 customers
Internal trainings
September 2023
218 (40%) customer conversion
58% did not switch back
November 2023
326 customers switch to new design
60,5% did not switch back
February 2024
560 customers
2,2k users
1000 subsidiaries
All customer roll out
New customer onboardings
May 2024
600+ customers
3500 users
1400 subsidiaries
Hard switch to new design
Organic growth of companies using new desing
As of today
New design has had a 90% conversion rate!
More thorough information can be found in the gallery below.
In 2020, a team of three designers, including myself, reviewed the core ATS product to address usability concerns and an outdated UI.
The goal was to simplify a complex system, modernize the interface, and improve intuitive use.
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